LOS ANGELES, CA – October 21, 2019 – Direct Selling veterans from Asia and the United States
come together to launch VIIVA – a new social marketing company for modern entrepreneurs. The
company founders celebrated the launch at a packed, two-day event in Los Angeles where they
showcased their exclusive line of nutritionals, including their flagship line of nutritious and
customizable breakfast blends. The VIIVA team also introduced new sales solutions designed to
empower their salespeople with the advanced technologies, tools, and training they need to fully
participate in the modern, global economy.
“The word, ‘viva’ means ‘life’ and seemed like the perfect name for our company because we
wanted to not only bring new life to our industry, but especially to our customers, sales people, and
employees,” said Kent Wood, VIIVA’s chairman and one of the company’s co-founders. “Our
international management team has taken a modern approach to how we develop and sell our products,
appealing to a growing consumer need in the nutritional space, and investing in a technology
infrastructure that will help us grow on an international scale.”
VIIVA’s founder, Joe Zhou has built three separate billion-dollar plus organizations and hand-
picked the multi-national management team with more than 100 years of combined direct selling experience to build his most profitable company yet. While Zhou will be involved in the management
and international strategy for the Utah-based company, he has chosen to only take on the corporate title
of Chairman of VIIVA Cares, an initiative focused on providing nutritional support to those in need.
“While Joe could have enjoyed a very comfortable retirement with his family, he had a great
desire to help more people experience the rewards of health and prosperity,” said Steinway Huang, CEO
and co-founder of VIIVA. “The idea for a new company was sparked in part from his children asking
him every morning, ‘what’s for breakfast?’ and then realizing that there very few nutritious, convenient,
and good-tasting options available.”
VIIVA’s simple, convenient and nutritious breakfast blends are formulated to give people what
they need to start the day off right – convenient, customized Kiiks help individuals address specific
nutritional needs – whether it be weight management or energy. The products come from natural and
organic sources, contain over 70 unique minerals, all essential vitamins, antioxidants, vegetable proteins,
and flaxseeds.
“In addition to developing high-quality products that meet a growing consumer need, we have
also built VIIVA with a global, technology-based core that will help us compete on a long-term, global
scale,” said Huang. “This weekend, we launched our business in the U.S. with plans to expand into Asia
before the end of the year. In addition, we have a multi-national group of developers working on
seamless ways to effectively sell products on the world’s largest social media platforms, including
Facebook, Instagram, WeChat, WhatsApp, and Line.”
About VIIVA
Founded in 2019, VIIVA is a social marketing company with products help you wake up to a better day
– starting with its flagship line of nutritious and customized breakfast blends that are backed by science
and deliver on a growing consumer need. The company’s products are sold through its independent
salesforce who utilize e-commerce, social media enabled platforms so their customers can enjoy
VIIVA’s high-quality products in a personal, convenient, and accessible way. For more information
about VIIVA, go to www.viiva.com.
